Press Release
Jackery Nexus Smart Digital Packaging by Wei Bai, Zhiqiang Cai and Rubo Chen Receives the Golden A' Design Award in Meta, Strategic and Service Design
Wei Bai, Zhiqiang Cai and Rubo Chen recognized for meta, strategic and service design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2026 /DesignNewswire/ Jackery Nexus Smart Digital Packaging by Wei Bai, Zhiqiang Cai and Rubo Chen, designed for Shenzhen Hello Tech Energy Co.,Ltd, has been granted the Golden A' Design Award in the Meta, Strategic and Service Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Jackery Nexus Smart Digital Packaging
Jackery Nexus is a smart packaging system for consumer electronics. NFC and RFID tags are embedded into standard boxes, turning packaging into a digital interface. Logistics tracking, batch inventory, authentication, and lifecycle data are managed through a cloud platform. Users reach digital manuals, augmented reality content, and product information by tapping the box with a phone. The system works within existing production processes, so packaging serves as a long term service channel rather than a disposable container.
About Wei Bai, Zhiqiang Cai and Rubo Chen
Shenzhen Hello Tech Energy Co., Ltd., established in 2011, focuses on the research, development, and manufacturing of portable energy storage products. Over the years, the company has developed an integrated business system covering R&D, manufacturing, branding, and sales. Its products are available in multiple countries and regions, with sales through major domestic and international e-commerce platforms. The company has also established partnerships with selected overseas retail channels, continuously expanding the presence of portable energy storage products in the global market.
Award Record
Wei Bai, Zhiqiang Cai and Rubo Chen is a winner of 10 A' Design Awards, including this recognition. The awards were granted between the 2022 - 2023 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. It is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Typical entries include design strategy, design management, service design, franchising design, strategic design and service blueprints. The awarded service designs are published at https://desingers.org/design-category/service
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/179532
- A' Design Award Page: https://competition.adesignaward.com/179532
- Media Showcase: https://www.designnewsroom.com/!179532
- Laureate Profile: https://desingers.org/d/343532
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jackery Nexus Smart Digital Packaging
- Function
- Smart Digital Packaging
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Ghost White, Light Gray, Silver, Gray and Gainsboro
- Images
- 5
- Client
- Shenzhen Hello Tech Energy Co.,Ltd
The Recognition
- Laureate
- Wei Bai, Zhiqiang Cai and Rubo Chen
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179532
Credits
- Team
- Wei Bai, Zhiqiang Cai, Rubo Chen and Lvhan Chen
Design Details
- Unique Properties
- The Jackery Smart Packaging System redefines packaging as a digital infrastructure rather than a disposable container. By integrating RFID into standard packaging, it enables lifecycle-level visibility, authentication, and continuous user interaction. Users access digital manuals, AR content, and real-time product data via NFC, while brands gain scalable service channels. Packaging becomes a long-term interaction node delivering systemic innovation and commercial value.
- Inspiration
- The Jackery Smart Packaging System was inspired by the limits of traditional packaging single use, static, and disconnected from digital information. We redefined packaging as a dynamic, intelligent, and sustainable platform. By integrating NFC and RFID, it enables lifecycle data tracking, supply chain transparency, and user interaction. Packaging becomes a long term bridge between brand and user, making every unboxing an intelligent, connected, and meaningful experience.
- Research
- This applied design research explored packaging’s role in digital and service contexts. Using process analysis, scenario mapping, prototypes, workflow modeling, and pilot tests, design, engineering, and supply chain teams participated. Results show system-based packaging improves information flow, efficiency, and engagement, reduces gaps, and extends service value, offering scalable, industry-leading guidance for sustainable, business-focused design.
- Challenge
- The main challenge was integrating system-level capabilities into traditional packaging without disrupting production or supply chains. Packaging’s fixed processes, roles, and one-time use mindset posed internal barriers, while regulatory compliance, mass-production feasibility, cost, and data consistency were external constraints. Through a system-based design approach and cross-team collaboration, abstract service and data concepts became practical, scalable packaging solutions.
- Realization and Technology
- The system embeds NFC and RFID into standard packaging, integrating real-time logistics tracking, batch inventory, anti-counterfeiting, and lifecycle data via a cloud platform. Users access AR, digital manuals, and product info through NFC. Materials and structure are engineered for stability and scalability, enabling mass production without altering existing processes. Smart tech is seamlessly fused into packaging, elevating it from passive container to interactive, data-driven system.
- Operation and Interaction
- The Jackery Smart Packaging System treats packaging as the starting point for information and interaction. As products move through production, storage, and logistics, packaging is identified and updated, creating a continuous information flow. At the user end, it becomes an intuitive service entry, providing guidance through simple interaction. Without extra devices, packaging evolves from a disposable container into a lifecycle service carrier, enhancing efficiency, clarity, and experience.
- Project Duration and Location
- The project was initiated in 2025 within Jackery’s design and engineering teams in China. Development and validation were carried out through close collaboration between packaging design, engineering, and supply chain teams. The project has been iteratively refined and prepared for application across multiple product lines and global markets.
- Specifications
- The Jackery Smart Packaging System includes standard boxes with embedded NFC chips and RFID tags. Each set contains the packaging unit, electronic tags, and a cloud interface module. NFC operates at 13.56 MHz; RFID offers HF and UHF with batch reading. Packaging is customized per product to secure electronics. The system supports multi-device connectivity, data sync, and remote updates, with standardized interfaces ensuring reliability, scalability, and long-term performance.
- Keywords
- Smart Packaging, System Design, Digital Packaging, Service-Oriented Packaging, Lifecycle Design, RFID Application, NFC Interaction, Supply Chain Visualization, Sustainable Packaging, Packaging Innovation
