Press Release
Bronze A' Design Award in Home Appliances Design Goes to Flavia Aroma Workplace Beverage System by Florian Seidl
Florian Seidl recognized for home appliances design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2026 /DesignNewswire/ Flavia Aroma Workplace Beverage System by Florian Seidl, designed for Lavazza North America Inc, has been granted the Bronze A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Flavia Aroma Workplace Beverage System
Introducing the Flavia Aroma, designed for North American coffee enthusiasts seeking convenience and quality. This state of the art brewer delivers aromatic coffee and other beverages. Its compact design fits small and home offices. The machine boasts a unique brewing system guaranteeing perfect in cup results without cross contamination. The patented freshpack offers a range of beverages from different brands in multiple sizes. The brewer is easy to clean and certified for commercial use.
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
Florian Seidl is a winner of 18 A' Design Awards, including this recognition. The awards span the editions from 2015 - 2016 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Entries typically include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. Awarded home appliance designs are published at https://desingers.org/design-category/home-appliance
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/183420
- A' Design Award Page: https://competition.adesignaward.com/183420
- Media Showcase: https://www.designnewsroom.com/!183420
- Laureate Profile: https://desingers.org/d/154515
- Further Information from the Laureate: https://www.flavia.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flavia Aroma Workplace Beverage System
- Function
- Workplace Beverage System
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Dark Slate Gray, Black, Gray, Lavender and Dark Gray
- Images
- 5
- Client
- Lavazza North America Inc
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #183420
Credits
- Image Credits
- Lavazza North America Inc
Design Details
- Unique Properties
- At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
- Inspiration
- The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Challenge
- The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
- Realization and Technology
- main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy water tank: injection moulded plastic (ABS), glossy logo: pad printed feet, UI: silicone rubber
- Operation and Interaction
- The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
- Project Duration and Location
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
- Specifications
- Dimensions: 180mm / 345mm / 410mm Weight: 2,4kg Power 1440W, Voltage 120 It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
- Keywords
- Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
