Press Release
Camel Robot Digital Art by Edu Torres Receives the Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Edu Torres recognized for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Camel Robot Digital Art by Edu Torres, designed for Camel, has been granted the Golden A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Camel Robot Digital Art
Camel Robot is a digital artwork that reinterprets a brand logo as a robotic animal. The image was built as a three-dimensional model and rendered at high resolution for printing and for display in exhibition and office spaces. References were drawn from industrial machinery, robotics and science fiction. The body is partly open, so the internal cables and the power supply remain visible. A neutral blue and dark palette keeps attention on the main silhouette. The level of detail is balanced to stay believable and easy to read.
About Edu Torres
Edu Torres is a 3D artist & designer that creates content from Barcelona to worldwide. His work is mainly focused on art direction, motion design and 3d illustration. He like exploring visual communication with a touch of surrealism and abstract. His main goal is giving a wide range of visual solutions, making iconic, clean and bold images. Every project he commit on (bog or small) is carefully, sketched, prepared and created.
Award Record
With this recognition, Edu Torres is a winner of 1 A' Design Award.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://desingers.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/90633
- A' Design Award Page: https://competition.adesignaward.com/90633
- Media Showcase: https://www.designnewsroom.com/!90633
- Laureate Profile: https://desingers.org/d/254885
- Further Information from the Laureate: https://www.edutorres.es/project/camel-robot
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Camel Robot Digital Art
- Function
- Digital Art
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Midnight Blue, Dark Slate Gray, Peru and Dark Olive Green
- Images
- 5
- Client
- Camel
The Recognition
- Laureate
- Edu Torres
- Country
- Spain
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90633
Credits
- Image Credits
- 3D designer Eduardo Torres Perez, Camel Robot, 2018.
Design Details
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI.
- Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Operation and Interaction
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Project Duration and Location
- Project Started on November 2017 and finished on January 2018
- Specifications
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Keywords
- camel, 3d, cgi, robot, sci-fi, industrial,
