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Noel To

Hong Kong (Cina)Interni

Interviews with Noel To

Read the interviews with Noel To: understand their philosophy, creative process and award-winning work.

Designer Profile

We have several interviews with Noel To.

They are published in English only and are shown below in their original language.

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Design Legend Interview

46 questions

People like to improve the quality of life through the good design of the product.

Could you please tell us a bit about your design background and education?

BA(Hons) in interior design & Master of Arch.

What motivates you to design in general, why did you become a designer?

I'd like to left my "stamp" in the market.

Did you choose to become a designer, or you were forced to become one?

I choose to become a designer.

What do you design, what type of designs do you wish to design more of?

Art installation.

What should young designers do to become a design legend like you?

Need to work independence & responsibilities.

What distinguishes between a good designer and a great designer?

How to present/deliver the story/message behind the project.

What makes a good design a really good design, how do you evaluate good design?

Use comfortable & the message can develivere to user in good way.

What is the value of good design? Why should everyone invest in good design?

People like to improve the quality of life through the good design of the product.

What would you design and who would you design for if you had the time?

A relaxing space for myself.

What is the dream project you haven't yet had time to realize?

Many. e.g: art museum, school, renovation of heritage building...etc.

What is your secret recipe of success in design, what is your secret ingredient?

Use the eye, ear & link with the mindset in a good combination.

Who are some other design masters and legends you get inspired from?

Jaime hayon, Thomas heatherwick

What are your favorite designs by other designers, why do you like them?

Jaime hayon, Thomas heatherwick.

There has a strong character in their project. Also, good message delivers to the people.

What is your greatest design, which aspects of that design makes you think it is great?

The Parkland hotel, we can achieve the super low budget & keep the idea we like to present.

Also, the market effect is good. Refer to client's information.

How could people improve themselves to be better designers, what did you do?

Keep listen & learn from different people, even the people are younger than us a lot / other industries. Is need to keep open our mind to try the "new thing"

How do you define design, what is design for you?

The design is a tool/skill to present the story of delivering the message to people.

Who helped you to reach these heights, who was your biggest supporter?

Our teammates.

What helped you to become a great designer?

Our teammates.

What were the obstacles you faced before becoming a design master?

Keep our style success in the market.

How do you think designers should present their work?

A good image / even a sketch.

What's your next design project, what should we expect from you in future?

We currently working on some hotel projects. We expect some project can be related to more art installation.

What's your ultimate goal as a designer?

Deliver the message to people successfully & left the personalities stamp on the market for a long time.

How does design help create a better society?

A good design can improve the living standard & create the quality of life.

What are you currently working on that you are especially excited about?

A hotel project, need to work with some local artist. How to merge their artwork with our design.

Which design projects gave you the most satisfaction, why?

the 7-paperholic exhibition. We can deliver the culture message to the people successfully, also present the old element in a new way, this is a really interesting project.

What would you like to see changed in design industry in the coming years?

It will be using a lot of computer technology (e.g. 3d printing / CNC machine...etc). Also, the "green" element is important as well.

Where do you think the design field is headed next?

Computer technology & green idea.

How long does it take you to finalize a design project?

It depends on the scale of the project, normally ard 3 years for a hotel project. we major working on the hotel project.

When you have a new design project, where do you start?

Keep to have a lot of communication with the client first, need to understand the background & design clearly.

What is your life motto as a designer?

Enjoy the "painful" of the creation.

Do you think design sets the trends or trends set the designs?

Not really.

What is the role of technology when you design?

Need to know clearly the background, make sure what we need to design/ want to design, after that, keep research a lot of information along with the idea and make development. (e.g. work on some study model in computer/sketch)

What kind of design software and equipment do you use in your work?

AutoCAD, 3ds Max, SketchUp, Pen/pencil and sketchbook.

What is the role of the color, materials and ambient in design?

We like to use natural color, e.g. wood material/marble. It will easy to make people feeling more comfortable.

What do you wish people to ask about your design?

We hope that they ask about the idea before we create, how is the story behind.

When you see a new great design or product what comes into your mind?

I will think "can I do this?" after that will like to know the story behind.

Who is your ideal design partner? Do you believe in co-design?

My current team pretty matches with me, we already working in co-design.

Which people you interacted had the most influence on your design?

Some artist we worked before, he calls "Prodip Leung" he is a great artist (Illustrator) in Hongkong. which we learn a lot from him.

How did you develop your skills as a master designer?

Keep learning during work with different people. Do not just focus on keyboard & mouse, keep picking up the pen/pencil.

Irrelative of time and space, who you would want to meet, talk and discuss with?

JB Straubel

How do you feel about all the awards and recognition you had, is it hard to be famous?

Yes, it had to be famous, if without enthusiasm for thinking.

What is your favorite color, place, food, season, thing and brand?

Color to be black & white, like the cities in Europe (Italy), because there have a strong history of background & appearing the maintenance of this culture. Food should pizza. "Thing" I will say culture. About band......."Officine Panerai"

Please tell us a little memoir, a funny thing you had experienced as a designer?

Sometimes client's will reject the ideas, but the idea was announced by their previous decision making. But they will ask us, who make the decision, we answered this is an embarrassing question.

What makes your day great as a designer, how do you motivate yourself?

Keep learning & practice, do not just seating on the desk.

When you were a little child, was it obvious that you would become a great designer?

My mom always yelling and asking why I always daydreaming.....maybe this is one of thing can be obvious.

What do you think about future; what do you see will happen in thousand years from now?

After thousand years........human maybe loss the basic instinct, become A.I. person.

Designer Interview

34 questions

Our team members have graduated BA(Hons) in interior design in HK/UK & Master of Arch. in the US, We like to create/develop something more character & fun. We like to study/present the story for those “things”.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Our team members have graduated BA(Hons) in interior design in HK/UK & Master of Arch. in the US, We like to create/develop something more character & fun. We like to study/present the story for those “things”.

Can you tell us more about your company / design studio?

SOMETHINK is a new studio working in architecture and interior design. Established in 2013, the studio was formed on the basis that good design should be ever-present and not just limited to the few.SOMETHINK has a wide range of experience, designing at all scales for private and commercial clients across the residential, retail, leisure and workplace sectors. The team develops close relationships with clients by providing support and advice throughout the project cycle, and when required, advice on how best to interpret their brand identity in the design of their spaces.

What is "design" for you?

“Design” we will name is a “skill” to present the history/story of the “product” we create.

What kinds of works do you like designing most?

Hotel / F&B / Architectural / Furniture / Art

What is your most favorite design, could you please tell more about it?

Jaime Hayon, Thomas Heatherwick

What was the first thing you designed for a company?

The name “SOMETHINK”

When do you feel the most creative?

Discussion with people during in being bored time

Which aspects of a design do you focus more during designing?

We care about the history/story behind the project. Also what kind of message we like to show to people.

What kind of emotions do you feel when you design?

Try to enjoy the "painful" - the process of the creation.

What kind of emotions do you feel when your designs are realized?

Feeling exciting when the client/market appreciate your design /afford.

What makes a design successful?

A strong reasons/story to support your creation.

When judging a design as good or bad, which aspects do you consider first?

The story behind.

From your point of view, what are the responsibilities of a designer for society and environment?

Do not keep thinking to create something "new", many elements can be re-development / re-create.

How do you think the "design field" is evolving? What is the future of design?

Nowadays, the computer technology is growing up so fast (e.g. 3D printer), we think the future of design will be mix with technology/science.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

The A design will be our first one in this year

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Our idea comes from the living environment, memories happen in our life.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Contemporary / Comfortable / Fun

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

We are living in Hong Kong, the city made us feeling the energetic & quick reaction.

How do you work with companies?

Need to under the time schedules & budget.....sometimes feeling tired of fighting for more "benefit"

What are your suggestions to companies for working with a designer? How can companies select a good designer?

It depends on the personalities match the company style or not, also the good design needs to be work independently & responsibilities.

Can you talk a little about your design process?

After meeting with the client to know more about the project background & design brief. Start to research the "story/history" of the idea we suggest. Keep discuss & work with companies/clients see any input from their side. Sometime we need give up something, sometimes we need stand up to fight for something.

What are 5 of your favorite design items at home?

Sofa / art work on wall / bed / floor lamp & pendant

Can you describe a day in your life?

Try to enjoy/learn from this "game".

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Responsibilities, use your eye.

From your perspective, what would you say are some positives and negatives of being a designer?

Positives: Can leave your stamp on the market.Negative: Sometimes need to give up your gathering time with your friend/family.

What is your "golden rule" in design?

Do not forget the reason for your design.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Pen/pencil, sketchbook, SketchUp, AutoCAD,3ds max.

Designing can sometimes be a really time consuming task, how do you manage your time?

Do not hold too many tasks on your own hand.

How long does it take to design an object from beginning to end?

Will be around 4-6 weeks for the design stage.

What is the most frequently asked question to you, as a designer?

Is too expensive, any cheaper?...............

What type of design work do you enjoy the most and why?

Art installation. Less regulation of client.

What are your future plans? What is next for you?

Develop more art element project.

Do you work as a team, or do you develop your designs yourself?

Yes. We have a different partner to in-charge of different "categories"

How can people contact you?

info@somethink.co

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