Hong Kong Trade Development CouncilによるInside Out 展示デザイン

Hong Kong Trade Development CouncilによるInside Out 展示デザインは、イベント・ハプニングデザインコンペティションカテゴリーにおける非常に権威ある2021 A' Design Award 銅賞の優れた受賞作品です。

銅イベント· 2021

Inside Out 展示デザイン

デザイナー： Hong Kong Trade Development Council

クライアント: Hong Kong Trade Development Council

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デザイン

Inside Out 展示デザインについて

「Inside Out」は、香港で開催された3日間の展示会「DesignInspire」のために制作されたイベントデザインです。このコンセプトは、仮設の壁構造を裏返し、その構造の仕組みをすべて露わにするというものです。無塗装の合板パネル、既製の金物、レンタルの足場によって、エントランスウォール、レセプションカウンター、オープンフォーラム、2つのオープンワークショップ、共用の展示エリアが構成されています。施工前には、現場での廃棄物を削減し、材料を再利用できるようにするための一連のルールが定められました。素材感をそのまま生かしたニュートラルな空間が、展示されるグラフィックや製品を引き立てています。

受賞

A' Design Award 銅賞について

Inside Out 展示デザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Inside Out 展示デザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Inside Out 展示デザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
寸法とパッケージ: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
タグ: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
製造技術: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
デザインの課題: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
リサーチ: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
インスピレーション: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
プロジェクト期間: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
オペレーションフロー: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
特許: Copyrights belong to Hong Kong Trade Development Council, 2019
チームメンバー: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
画像クレジット: Hong Kong Trade Development Council