One Design Brand Communication Co. LtdによるBafang Koi 銀行ギフトボックスは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 銀賞の優れた受賞作品です。

銀パッケージ· 2022

Bafang Koi 銀行ギフトボックス

デザイナー： One Design Brand Communication Co. Ltd

クライアント: One Design Brand Communication Co., Ltd.

パッケージカテゴリーのA' Design Award 銀賞受賞者

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A' Design Awardで見るプレスリリース受賞バッジ

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デザイン

Bafang Koi 銀行ギフトボックスについて

八卦鯉ボックスのデザインは、表面的な装飾にとどまりません。ギフトの一部として、中国文化の深い含意を持つ貴重な祝福の象徴として設計されています。デザイナーは、吉祥と富をもたらす祝福を象徴する中国の鯉文化と八卦文化からインスピレーションを得て、銀行業界の文化的特性と調和させました。

受賞

A' Design Award 銀賞について

Bafang Koi 銀行ギフトボックスは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Bafang Koi 銀行ギフトボックスは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Bafang Koi 銀行ギフトボックスは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

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デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
寸法とパッケージ: 240mm*240mm*150mm
タグ: China gift packaging
製造技術: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
リサーチ: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
インスピレーション: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
プロジェクト期間: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
オペレーションフロー: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
チームメンバー: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
画像クレジット: One Design brand communication Co., Ltd