Jessica Zhengjia HuによるRebirth ウィメンズウェアコレクションは

Jessica Zhengjia HuによるRebirth ウィメンズウェアコレクションはは、ファッション・アパレル・衣服デザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 鉄賞の優れた受賞作品です。

鉄ファッション· 2022

Rebirth ウィメンズウェアコレクションは

デザイナー： Jessica Zhengjia Hu

クライアント: Jessture, LLC

ファッションカテゴリーのA' Design Award 鉄賞受賞者

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カラー

デザイン

Rebirth ウィメンズウェアコレクションはについて

このコレクションのアイデアは、冬の精神の中に隠されている美しさを明らかにすることです。ミニマリストのデザイン原則に従って、衣服はシンプルなシルエットと明確な輪郭で新鮮できちんとした外観を保ちます。特大の襟、ベルクロループクロージャ、非対称構造などのディテールが、ルックスに視覚的なハイライトを与えます。彩度の低いモランディカラーを選択することで色温度を中和し、衣類により優しくエレガントな質感を作り出します。他人に従う必要はありません。美しさは、純粋で、シンプルで、ユニークで特別な、本当の自分自身の中に隠されています。

受賞

A' Design Award 鉄賞について

Rebirth ウィメンズウェアコレクションはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Rebirth ウィメンズウェアコレクションはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Rebirth ウィメンズウェアコレクションはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Less is more, the key idea of Minimalist design, is the core concept of this collection. The main idea is to keep everything simple by taking advantage of simple silhouettes and clean garment outlines. Simple silhouettes generate fresh and cool visual appearance. Slightly exaggerated and asymmetric structures add highlights to the looks. Oversized details, such as big sized buttons, enlarged Velcro loop closures, and hems with extra length, help create visual tension to the pieces. Colors are selected from low saturated greyish tomes which can neutralize color temperatures to provide more gentle, easy and graceful feeling for the looks.
寸法とパッケージ: All garments are made in size M, but slightly oversized.
タグ: Jessture, womenswear, outerwear, fashion, fashion design, apparel, garment, coat, winter coats
製造技術: Basic materials of this collection included regular knit jersey, Lycra, cashmere and woolen fabrics. Oversized structures and distinct details such as exaggerated collars, asymmetric pleats and special Velcro loop closures generated visual impact for the looks. The Morandi color palette created a neutral gentle temperature for the environment. These are a group of low saturated colors with greyish tones. Unlike bright and high saturated colors, they can easily mix and match with each other. By applying Morandi colors to the designs, the wearers will have more flexibility in choosing and matching pieces with different colors, and therefore allowing more freedom in creating their own unique personal styles.
デザインの課題: In order to follow the principle of minimalist, I tried to keep everything as simple as possible without diminishing the aesthetic property and quality of the garments. The challenge was how to make simple silhouettes attractive. If not by applying complex layers or structures, color selection would be a proper solution in this case. If the Morandi color palette pictured a beautiful clear ice field, then it was the monotone color matching system that built up layers of snow and icebergs for the picture of winter wonderland.
リサーチ: Color theory and color psychology are always important components of design technique. For this collection, color systems are carefully studied and selected based on the Morandi color Palette. Low saturated colors could fit in the winter atmosphere well. And the quality of high compatibility makes the Morandi colors easier to blend in with each other. Since the collection follows the key idea of minimalist, instead of structurally layering up the pieces, I decided to use same tonal colors with different shades in the same pieces as well as in a complete look. Those tonal shades can improve layer depth and stereovision of the garments spontaneously. In this way, the garments can keep their simple and neat silhouettes, while those tonal shades and colors work on creating layers and visual tension for the looks at the same time.
インスピレーション: If winter comes, can spring be far behind? It is my favorite line from Shelley’s famous poet Ode to the West Wind. Winter is usually considered as a dull and faded period. Plants wither and decompose. Unlike flourish spring, winter might be a boring season with less vigor and vitality. However, I believe there is power of life and energy hidden behind the winter season, inside the branches, or beneath the ice and snow. This time, I wanted to reveal and share the lively spirit of this low-key season with stylish tones. Winter should not be associated with decline. It is the hope of dawn and rebirth of a year.
プロジェクト期間: The project started in July 2018 and completed in December 2018 in Shenzhen China, and was launched and presented during the Vancouver Fashion Week in March 2019, in Vancouver, Canada.
オペレーションフロー: The purpose of this collection is to appreciate the beautiful spirit of the winter season. Winter is a low key season which may not be as flourish as spring, as passionate as summer, or as colorful as fall. If comparing a year to one of our common regular day, winter may be the cleaning and showering time before bed. We clean off dust and dirt, remove makeups, change to pajamas and lay in bed. For sure it is the end of a day, but this may also be the most pleasant and restful moment of the day. No need to dress up carefully and work hard to please the others. At this moment, we can appreciate our true selves without worries. As a designer, I wish all wearers can feel comfortable to express their own aesthetics and feel good about themselves when wearing these garments. Oversized structures and asymmetric details increase the wearers’ interest and creativity of the looks. Morandi tonal colors make the garments easier to match and therefore generate more flexibility for the styles. Winter is like our true selves. We are all born simple but unique and special.
画像クレジット: Image #1: Photographer Thirteen Studio, Model Nelli, 2019
Image #2: Photographer Thirteen Studio, Model Nelli, 2019
Image #3: Photographer Thirteen Studio, Model Nelli, 2019
Image #4: Photographer Thirteen Studio, Model Nelli, 2019
Image #5: Photographer Thirteen Studio, Model Nelli, 2019