PH7 Creative LabによるRefined of Jasmine パッケージングは

PH7 Creative LabによるRefined of Jasmine パッケージングはは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 銅賞の優れた受賞作品です。

銅パッケージ· 2022

Refined of Jasmine パッケージングは

デザイナー： PH7 Creative Lab

パッケージカテゴリーのA' Design Award 銅賞受賞者

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デザイン

Refined of Jasmine パッケージングはについて

純白のジャスミンを表現するのになぜ黒を選んだのでしょうか？ジャスミンは夜にしか開花しないため、ジャスミン茶の製造も夜間に行われ、典型的な「夜仕事」が行われていました。パッケージの色は闇夜の色を基調とし、東宮の色調で夜の女王の高貴なたたずまいを表現しました。夜空に輝く星のように魅惑的なジャスミンの花を、徹底した箔押し加工で表現しました。

受賞

A' Design Award 銅賞について

Refined of Jasmine パッケージングはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Refined of Jasmine パッケージングはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Refined of Jasmine パッケージングはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
寸法とパッケージ: Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm
タグ: Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
製造技術: The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
デザインの課題: Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
インスピレーション: Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
プロジェクト期間: The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
チームメンバー: Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan