Sunghoon Kimによる87MM Brand Story ブックデザインは、印刷・出版メディアデザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 銀賞の優れた受賞作品です。

銀印刷· 2022

87MM Brand Story ブックデザイン

デザイナー： Sunghoon Kim

クライアント: 87mm

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カラー

デザイン

87MM Brand Story ブックデザインについて

87MMは、センスとウィットで日常文化を創造する韓国の代表的なファッションブランドです。2011年のローンチ以来、10年の記録を持つブランドとして、「Moment by Moment, We Say No Concept But Good Sense」を通じて、87MMを愛する人々に過去10年間のストーリーを伝えるためにデザインされました。これは、二人の創業者のストーリーと87MMのブランドストーリーを通じて、87MMを好み、熱中する韓国の若い世代とより密接にコミュニケーションを図る役割を果たします。

受賞

A' Design Award 銀賞について

87MM Brand Story ブックデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。87MM Brand Story ブックデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。87MM Brand Story ブックデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
寸法とパッケージ: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
タグ: 87MM, brand book, book, design, editorial, graphic, typography
製造技術: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
デザインの課題: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
リサーチ: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
インスピレーション: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
プロジェクト期間: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
オペレーションフロー: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
チームメンバー: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
画像クレジット: 87MM