Tiago RussoによるThe Taoscan アイリッシュウイスキーの包装は

Tiago RussoによるThe Taoscan アイリッシュウイスキーの包装はは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2022 A' Design Award 金賞の優れた受賞作品です。

金パッケージ· 2022

The Taoscan アイリッシュウイスキーの包装は

デザイナー： Tiago Russo

クライアント: The Craft Irish Whiskey Co.

パッケージカテゴリーのA' Design Award 金賞受賞者

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デザイン

The Taoscan アイリッシュウイスキーの包装はについて

群衆の中で目立つためには、並外れた存在である必要があります。そして、タオスカンは普通の製品ではありません。これに匹敵するウィスキーは地球上にありません。最高級の会場向けにデザインされ、バーで脚光を浴びます。スタンドと付属品は、完璧なウイスキーサーブを提供するために設計されました。そのオープンな 360 度デザインにより、あらゆる角度からウイスキーを見ることができ、バーにいる他の誰もが羨望の目を向けます。クルミ材のスタンド、革のハンドルにつながる精巧な銅製の脚、黒曜石、または徹底的に作られたボトルやグラス。 Tasocan のすべての部分は、卓越したデザインの頂点です。

受賞

A' Design Award 金賞について

The Taoscan アイリッシュウイスキーの包装はは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。The Taoscan アイリッシュウイスキーの包装はは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。The Taoscan アイリッシュウイスキーの包装はは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The world's first whiskey to be finished in Port and Chestnut, The Taoscan is a showstopping single malt, destined to restore Irish whiskey to a world stage in a rare, limited-edition release of just 4000 bottles.

Created by the award-winning designer, Tiago Russo, The Taoscan offers every element for the perfect pour. A graceful, refined design, the walnut of the base calls to mind the rich, dark tones of an elegant bar, while the copper stems honour the cooperage and tones of a distillery.
寸法とパッケージ: Display Case: 310W x 225D x 350H
The Serving Tray: 280W x 200D x 305H

The tray maximises the entire tasting experience, accommodating not only the bottle, but the entire range of bespoke accessories: a glass and copper pipette, whiskey stones, carafe, coaster and glass, brought together to provide the ultimate whiskey bar experience. Protecting all these skilfully crafted items is the collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product.
タグ: Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Tray, Design, Collection, Product
製造技術: The bespoke Taoscan glass vessel presents a faceted design with a thick base that elevates the whiskey, diamond-shaped towards the front, amongst a richness of colours that highlight the whiskey, always with the copper, leather and wooden accents in the background.

The tray, on the other hand, combines everything needed for the ultimate whiskey tasting experience. Accessories, glass and bottle are precisely set into pockets that create the perfect immersion amongst the walnut and copper details.
デザインの課題: The main challenge in creating The Taoscan was to provide a product that could, at the same time, provide all the components needed for the perfect whiskey tasting, and remain luxurious and easily interacted with. The goal was to see The Taoscan as an entire experience, instead of a closed box revealing just a bottle and the accessories are mere attachments. Here, the entirety of the product and their components matter, as only by using all of them we have the ultimate tasting experience.
リサーチ: The development of The Taoscan was always based on creating the most complete whiskey tasting experience for bars and private events, compiled into one single product. Therefore, every single element was not just collated, but specifically designed for this product, from the bottle to the glasses, pipette or coasters. Every single detail had to compliment each other, fulfilling the user with the ultimate experience, allowing a person to fully enjoy the whiskey without any external accessories.
インスピレーション: Based on an open tray design, The Taoscan was created to be the centre of attention, a true centrepiece when brought to a table to be served. Visible from any angle, this 360-degree open design allows the bottle and the colours of the whiskey to showcase no matter the angle.

The copper structure brings warmth to the tray, while the dark wood and leather handles bring a richness of textures to hold and admire, with a bottle that rises into a masculine silhouette, finished in obsidian detailing.
プロジェクト期間: Designed between November 2020 and May 2021, and firstly launched at a private tasting event in October 2021 in London, highly acclaimed by the critics and media before winning several accolades for both tasting and design awards. A completely different approach on Irish Whiskey and disrupting the experience boxes launched in the past, the innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.
オペレーションフロー: Open the clasps in the display case and remove the lid by the upper leather handle, revealing the tray. As an open design, any component can be accessed at any point, from any angle. Glass, coaster and whiskey stones start the tasting experience, leading to the pour of the whiskey, before the pipette extracts water from the carafe in order to open up the flavours, making The Taoscan the ultimate bar tasting experience, where one single product coveys every detail to allow the perfect immersion.
チームメンバー: Tiago Russo
Katia Martins
画像クレジット: All imagery copyrights "The Craft Irish Whiskey Co."