Atsushi MoritaによるHeralbony パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2023 A' Design Award 銀賞の優れた受賞作品です。

銀パッケージ· 2023

Heralbony パッケージ

デザイナー： Atsushi Morita

クライアント: Paper Parade Inc.

パッケージカテゴリーのA' Design Award 銀賞受賞者

31,487

認証済み受賞者

#145156の受賞ステータスを認証

サイトを訪問 A' Design Awardで見るプレスリリース受賞バッジ

カラー

デザイン

Heralbony パッケージについて

ヘラルボニーは、障害のあるアーティストの作品をファッションやインテリアに展開するアート・ライフブランドのために制作されたパッケージシリーズです。9,000種類以上の紙の中から選ばれた一種類のブルーの紙を、顧客が手に触れるすべてのパッケージおよびブランディングツールに使用しています。ブルーは世界自閉症啓発デーのシンボルカラーです。選定された紙は厚みがあり、クラフト調の質感を持ちます。加飾は箔押しのみで、位置もサイズも一種類に統一することで、色校正の工程を省き、コストを抑えています。ラインナップには製品箱、ギフトボックス、ショッピングバッグが含まれます。

受賞

A' Design Award 銀賞について

Heralbony パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Heralbony パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Heralbony パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
寸法とパッケージ: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
タグ: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
製造技術: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
デザインの課題: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
リサーチ: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
インスピレーション: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
プロジェクト期間: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
オペレーションフロー: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
画像クレジット: Photographer Yusuke Tsuchida, 2019 to 2022.