Maria-Luisa UthによるThe Dark Side of the Moon ラブレター

Maria-Luisa UthによるThe Dark Side of the Moon ラブレターは、グラフィックス・イラストレーション・ビジュアルコミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2023 A' Design Award 銅賞の優れた受賞作品です。

銅グラフィック· 2023

The Dark Side of the Moon ラブレター

デザイナー： Maria-Luisa Uth

クライアント: Fortuna Design Studio

グラフィックカテゴリーのA' Design Award 銅賞受賞者

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デザイン

The Dark Side of the Moon ラブレターについて

『The Dark Side of the Moon』は、中国の伝統的な愛の物語を伝えるラブレターです。このプロジェクトは、活字、イラスト、グラフィックデザイン、素材に焦点を当て、古き良き印刷デザインを称賛します。手紙の包みが開くと、月の裏側が見えてきます。手紙を巾着のように折る日本発の折り方で、18世紀にヨーロッパに伝わり、ラブレターの折り方として流行しました。使用済みの紙はひび割れずに折りたたむことができ、半透明なので、光にかざすと文字の両面が溶け込みます。

受賞

A' Design Award 銅賞について

The Dark Side of the Moon ラブレターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。The Dark Side of the Moon ラブレターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。The Dark Side of the Moon ラブレターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
寸法とパッケージ: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
タグ: graphic design, illustration, print, type design, package design
製造技術: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
デザインの課題: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
リサーチ: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
インスピレーション: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
プロジェクト期間: started August in Hangzhou and finished November in Hangzhou
オペレーションフロー: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
画像クレジット: Qianli Ma, Maria-Luisa Uth