Jing ChenによるJian Shan Jian Shui 酒類パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2024 A' Design Award 金賞の優れた受賞作品です。

金パッケージ· 2024

Jian Shan Jian Shui 酒類パッケージ

デザイナー： Jing Chen

クライアント: Jing Chen

パッケージカテゴリーのA' Design Award 金賞受賞者

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A' Design Awardで見るプレスリリース受賞バッジ

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デザイン

Jian Shan Jian Shui 酒類パッケージについて

現代のパッケージデザインは、もはや単なる商品保護機能ではなく、環境保護コンセプトの伝達や製品価値の向上により重点が置かれています。最近のデザインフォーラムでは、環境問題に直面する中、グリーンパッケージングが新たなトレンドとして台頭し、生分解性素材やリサイクルデザインが注目を集めていると指摘されています。さらに、斬新性も業界のトレンドであり、パーソナライズされたカスタマイゼーションなどのコンセプトが、パッケージングの境界を徐々に変革しています。

受賞

A' Design Award 金賞について

Jian Shan Jian Shui 酒類パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Jian Shan Jian Shui 酒類パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Jian Shan Jian Shui 酒類パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
寸法とパッケージ: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
タグ: Jian Shan, Jian Shui、Mountain and Water、You wei dao
製造技術: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
デザインの課題: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
リサーチ: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
インスピレーション: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
プロジェクト期間: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
オペレーションフロー: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.