Xu TangによるAnthropology Chinese Textbook グラフィックデザイン

Xu TangによるAnthropology Chinese Textbook グラフィックデザインは、グラフィックス・イラストレーション・ビジュアルコミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 銀賞の優れた受賞作品です。

銀グラフィック· 2025

Anthropology Chinese Textbook グラフィックデザイン

デザイナー： Xu Tang

クライアント: Biejing Lab

グラフィックカテゴリーのA' Design Award 銀賞受賞者

83,740

認証済み受賞者

#164213の受賞ステータスを認証

A' Design Awardで見るプレスリリース受賞バッジ

カラー

デザイン

Anthropology Chinese Textbook グラフィックデザインについて

これはアメリカの大学における重要な教科書であり、研究手法、人類の進化、文化発展を扱っている。表紙はアルファベットの「A」と漢字の「人」を融合させ、類人猿の脚と現代人の脚を配することで進化と東西の融合を象徴している。このミニマリストデザインは、原始から現代への人類の歩みを際立たせ、自己認識と文化発展における成長を強調している。

受賞

A' Design Award 銀賞について

Anthropology Chinese Textbook グラフィックデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Anthropology Chinese Textbook グラフィックデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Anthropology Chinese Textbook グラフィックデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Anthropology is the standard textbook for anthropology in American universities, now in its 13th edition Chinese version. It explores research methods in anthropology, the evolution from early mammals to modern humans, and the development and evolution of cultures. The Cover Graphic Design of this book revolves around the following points:

1.The Cultural Significance of the Letter A and the Chinese Character Human, The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human . The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.

2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.

3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
寸法とパッケージ: 210mm x 297mm
タグ: Anthropology Graphics Design
製造技術: Paper: Special paper lamination
Printing: Black ink and hot stamping
デザインの課題: The design of this book revolves around the following points:
1.The Cultural Significance of the Letter A and the Chinese Character Human: The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human. The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.
2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.
3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
リサーチ: Facing the Cover Graphic design of such a specialized tutorial book, especially since it is already in its 13th edition, presents significant challenges. Previous editions and similar publications have typically featured a single photograph as the cover, which tends to appear monotonous and homogeneous. Therefore, The goal in the design process is to provide readers with a more enjoyable experience, avoiding dogmatism and making learning fun. It aim to create an interesting and meaningful graphic that conveys the theme while remaining simple enough for most people to understand at a glance, without appearing childish. It should also maintain the academic quality expected of a professional book.
インスピレーション: The inspiration came from a photograph of an ape in the book, specifically its furry leg. By drawing and combining graphics with the leg of a modern human. The graphic looks like a person walking, blending the ancient with the modern. It also resembles the first letter of the word Anthropology A as well as the first character of the Chinese word for Anthropology. The graphic not only represents a transition in physical forms but also signifies humanity's self-awareness and cultural development.
プロジェクト期間: The project starts in June 2023 in Beijing, China and ends in September 2023 in Beijing, China，Officially published in September 2023 and available for sale
オペレーションフロー: During the printing process, Chose a textured specialty paper with a laminate finish, which preserves the tactile quality while also providing durability.
For the representation of the legs of the great ape, I used gold foil stamping. This not only makes the design more interesting and enhances its texture but also symbolizes humanity's golden past and future.