Dana FreudによるAmsalem Leisure ウェブサイトは、ウェブサイト・ウェブデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 鉄賞の優れた受賞作品です。

鉄ウェブ· 2020

Amsalem Leisure ウェブサイト

デザイナー： Dana Freud

クライアント: Dana Freud

ウェブカテゴリーのA' Design Award 鉄賞受賞者

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デザイン

Amsalem Leisure ウェブサイトについて

Amsalem Leisureは、休暇の計画のために制作されたレスポンシブ対応の旅行ウェブサイトです。予約システムにより、ユーザーは航空券、ホテル、レンタカーサービス、周辺の観光スポットを予約できます。特徴的なタイポグラフィとオリジナルのイラストレーションを用いた大きな検索バーは、機能的な要素を中心的なデザイン要素へと昇華させています。ファセットナビゲーションと動的フィルタリングにより、訪問者はレジャー目的地を素早く見つけて探索できます。温かみのある光に包まれた厳選された写真が、心地よく親しみやすい雰囲気を生み出しています。レイアウトは各画面サイズやデバイスに合わせて自動的に調整されます。

受賞

A' Design Award 鉄賞について

Amsalem Leisure ウェブサイトは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Amsalem Leisure ウェブサイトは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Amsalem Leisure ウェブサイトは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
寸法とパッケージ: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
タグ: tourism design, UI, UX, website design, vacation
製造技術: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
デザインの課題: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
リサーチ: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
インスピレーション: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
プロジェクト期間: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
オペレーションフロー: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.