Pure Green Identitas Visual dening Xinqi Liu

Karya Pure Green Identitas Visual dening Xinqi Liu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2020

Pure Green Identitas Visual

dening Xinqi Liu

Klien: MET Creative Brand

Pemenang A' Design Award Wesi ing Kategori Grafis

10,674

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100488

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pure Green Identitas Visual

Pure Green minangka identitas visual kanggo merek restoran hotpot ing Chongqing. Werna ijo saka hotpot mrico seger digunakake minangka werna merek, kontras karo werna abang sing umum ing pasar lokal. Gambar karakter kang jenenge Mobee mbentuk simbol utama saka identitas iki. Mobee nggabungake unsur bunder positif lan salib negatif. Kepingan mahjong ngganti fitur wajah kanggo nggambarake kamardikan, misteri, lan vitalitas. Simbol merek iki ditrapake ing macem-macem wujud lan media, kanthi tujuan nyedhakake merek marang konsumen enom.

Pangakuan

Babagan A' Design Award Wesi

Pure Green Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Pure Green Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Pure Green Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Ukuran & Kemasan: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Teknologi Produksi: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Tantangan Desain: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Riset: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspirasi: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Durasi Proyek: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Alur Operasi: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Paten: Copyrights belong to Xinqi Liu, 2019.
Anggota Tim: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Kredit Gambar: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.