Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial dening PepsiCo Design and Innovation

Karya Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Adicara lan Kelakon.

PerungguAdicara· 2020

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial

dening PepsiCo Design and Innovation

Klien: PepsiCo Design and Innovation

Pemenang A' Design Award Perunggu ing Kategori Adicara

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100578

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial

Teks Buku: Fido Dido House minangka instalasi merek rong dina sing digawe ing Covent Garden, London. Desain iki nerjemahake donya rong dimensi ireng lan putih saka karakter Fido Dido dadi ruang telung dimensi. Para pengunjung tumindak liwat area-area kang gadhah tema, kalebu lemari kang isine sandhangan-sandhangan ikonik lan pantry pawon kang diisi Fido Flakes. Fitur liyane kalebu area adhem saka kulkas, ayunan kanggo ngaso, tembok doodle interaktif, musik kang tentrem, lan uji coba produk. Setelan multi indera iki ngundang para tamu kanggo santai lan nggawe pesen kampanye dadi urip.

Pangakuan

Babagan A' Design Award Perunggu

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspirasi: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Wacanen Siaran Pers

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