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Inside Out Desain Eksibisi dening Hong Kong Trade Development Council

Karya Inside Out Desain Eksibisi dening Hong Kong Trade Development Council minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Adicara lan Kelakon.


PerungguAdicara· 2021

Inside Out Desain Eksibisi

dening Hong Kong Trade Development Council

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Perunggu ing Kategori Adicara

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #106399

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Desaine

Babagan Inside Out Desain Eksibisi

Inside Out iku desain acara sing digawe kanggo DesignInspire, pameran telung dina sing dianakaké ing Hong Kong. Konsepé mbalik struktur témbok sing sifaté sementara, saéngga kabèh mekanisme kerjané dadi katon kasat mata. Panel playwud tanpa finishing, alat pemasangan siap-pasang, lan perancah sewaan dienggo mbentuk témbok pintu mlebu, méja resepsionis, forum terbuka, loro workshop terbuka, lan area pameran bareng. Sakumpulan aturan wis disiapaké sadurungé konstruksi kanggo nyuda larahan ing lokasi lan supaya bahan-bahan bisa dienggo maneh. Setting sing mentahan lan netral iki gawé kontras karo grafis lan produk-produk sing dipamerké.

Pangakuan

Babagan A' Design Award Perunggu

Inside Out Desain Eksibisi menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Inside Out Desain Eksibisi dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Inside Out Desain Eksibisi nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Ukuran & Kemasan
The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tag
DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Teknologi Produksi
The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Tantangan Desain
The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Riset
This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspirasi
Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Durasi Proyek
The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Alur Operasi
The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Paten
Copyrights belong to Hong Kong Trade Development Council, 2019
Anggota Tim
Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Kredit Gambar
Hong Kong Trade Development Council

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