Jie Yi Couture Identitas Merek dening Yiwen Tu

Karya Jie Yi Couture Identitas Merek dening Yiwen Tu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

Jie Yi Couture Identitas Merek

dening Yiwen Tu

Klien: Jie Yi Couture Studio

Pemenang A' Design Award Wesi ing Kategori Grafis

9,986

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #109125

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jie Yi Couture Identitas Merek

Jie Yi Couture minangka identitas merek sing digawe kanggo studio couture ing Shanghai. Aksara Cina Jie tegese ngrampungake lan mbedhah, dene Yi tegese siji, kesatuan lan konsistensi. Logo iki dibangun nganggo tipografi Cina, lan sebagian aksarane diganti nganggo simbol manekin lan gunting. Sketsa pembuatan pola dadi unsur visual utama, lan garis, lengkungan, sarta cathetane nyiptakake pola sing rinci. Identitas iki ditrapake ing kemasan sing kasedhiya ing pirang-pirang ukuran. Desain iki nggambarake katrampilan pengrajin lan layanan jahitan semi-kustom.

Pangakuan

Babagan A' Design Award Wesi

Jie Yi Couture Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Jie Yi Couture Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Jie Yi Couture Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Ukuran & Kemasan: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tag: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Teknologi Produksi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Tantangan Desain: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Riset: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspirasi: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Durasi Proyek: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Alur Operasi: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Anggota Tim: Independent
Kredit Gambar: Yiwen Tu, 2020