Karya X-Hale Desain Kampanye dening Yiwen Tu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

X-Hale Desain Kampanye

dening Yiwen Tu

Klien: The International Society for Performing and Visual Arts

Pemenang A' Design Award Perunggu ing Kategori Grafis

10,199

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #109267

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan X-Hale Desain Kampanye

X-Hale minangka desain kampanye kang digawe kanggo pameran seni virtual. Kampanye iki kalebu logo, poster, banner, trailer lan aset grafis kanggo live streaming. Unsur visual utamane yaiku struktur tipografi 2.5D. Werna iridescent digunakake kanggo nuduhake kesan entheng, mili lan misteri. Akeh item, kayata poster pesagi lan kartu kutipan, dianimasi kanthi gerakan napas kang tenang. Materi-materi wis disiapake kanggo website lan media sosial ing sawetara format. Kampanye iki ndhukung obrolan online antarane seniman lan pamirsa sajrone pandemi.

Pangakuan

Babagan A' Design Award Perunggu

X-Hale Desain Kampanye menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. X-Hale Desain Kampanye dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. X-Hale Desain Kampanye nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Ukuran & Kemasan: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tag: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Teknologi Produksi: 2.5D typography, Iridescent, photoshop, c4d
Tantangan Desain: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Riset: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspirasi: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Durasi Proyek: This is an ongoing project starting in July 2020 in New York and Beijing
Alur Operasi: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Anggota Tim: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Kredit Gambar: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu