Karya Jiangmen Culture and Tourism Logo lan Identitas Merek dening EUCA Culture and Communications Co. Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Jiangmen Culture and Tourism Logo lan Identitas Merek

dening EUCA Culture and Communications Co. Ltd.

Klien: Jiangmen culture, tourism, radio, television and Sports Bureau

Pemenang A' Design Award Perunggu ing Kategori Grafis

10,198

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #109973

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jiangmen Culture and Tourism Logo lan Identitas Merek

Jiangmen Culture and Tourism minangka logo lan identitas merek sing digawe kanggo sektor budaya lan pariwisata Jiangmen, sawijining kutha ing Provinsi Guangdong ing sisih kidul China. Logo iki diilhami saka aksara tradhisional Tionghoa Men, sing tegese gapura, lan saka struktur gapura peringatan. Unsur-unsur sing dijupuk saka lanskap kutha, arsitektur, warisan budaya, lanskap alam lan tetuwuhan Jiangmen digabungake ing sajrone wangun gapura kasebut. Warna emas doff nggambarake kutha sing sugih nanging tetep sederhana. Pedoman identitas merek uga digawe kanggo ndhukung panerapan sing konsisten.

Pangakuan

Babagan A' Design Award Perunggu

Jiangmen Culture and Tourism Logo lan Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Jiangmen Culture and Tourism Logo lan Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Jiangmen Culture and Tourism Logo lan Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tag: Branding, City, Culture and tourism, Logo design, Visual system
Tantangan Desain: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Riset: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspirasi: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Durasi Proyek: June 2019 – April 2020, Shanghai, China
Alur Operasi: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Anggota Tim: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Kredit Gambar: Ellain Li, Grace Xu， Di Tang