Three Emotions Identitas Merek dening Tsuyoshi Omori

Karya Three Emotions Identitas Merek dening Tsuyoshi Omori minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

Three Emotions Identitas Merek

dening Tsuyoshi Omori

Klien: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Pemenang A' Design Award Wesi ing Kategori Grafis

13,206

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117934

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Three Emotions Identitas Merek

Three Emotions minangka identitas merek sing digawe kanggo organisasi nirlaba ing Jepang. Organisasi iki nggarap upaya supaya sanatorium panyakit Hansen bisa dilebokake ing Dhaptar Warisan Dunia UNESCO. Logo iki nggabungake telung piktogram sing nggambarake rasa lara, sedhih, lan pangarep-arep. Cangkem saben piktogram diatur dadi wangun kreteg, sing uga bisa diwaca minangka huruf H. Kreteg kasebut nuduhake kreteg nyata sing dibangun ing sawijining pulo panggonan ngadege loro sanatorium. Poster ukuran 594 kaliyan 841 milimeter dipasang ing sekolah play group, taman kanak-kanak, lan rumah sakit.

Pangakuan

Babagan A' Design Award Wesi

Three Emotions Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Three Emotions Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Three Emotions Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Ukuran & Kemasan: Poster: Width 594mm x Height 841mm
Tag: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Teknologi Produksi: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Tantangan Desain: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Riset: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspirasi: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Durasi Proyek: This logo was released in May 2019, updated in April 2020.
Alur Operasi: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Paten: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Anggota Tim: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Kredit Gambar: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.