Out Here It's Dew Kampanye Iklan dening PepsiCo Design and Innovation

Karya Out Here It's Dew Kampanye Iklan dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2021

Out Here It's Dew Kampanye Iklan

dening PepsiCo Design and Innovation

Klien: PepsiCo Design & Innovation

Pemenang A' Design Award Perunggu ing Kategori Pariwara

20,908

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119164

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Out Here It's Dew Kampanye Iklan

Out Here It's Dew minangka kampanye iklan sing digawe kanggo merek minuman ringan berkarbonasi lan ditujokake kanggo para penggemar aktivitas njaba omah ing wilayah Midwest, Amerika Serikat. Kampanye iki ngajak masyarakat kanggo nikmati minuman kasebut nalika mburu, mancing, numpak prau, lan mendaki. Kampanye iki diwiwiti kanthi tawaran penggantian biaya rong puluh dolar kanggo izin mburu lan mancing taun 2020. Tim produksi fotografi nggawe perpustakaan gambar sing gedhe kanggo kabutuhan point of sale ritel, media sosial, lan iklan luar ruangan. Siji lokasi dipilih kanggo nggambarake mangsa semi awal, mangsa panas, lan mangsa gugur sajrone siji sesi pemotretan.

Pangakuan

Babagan A' Design Award Perunggu

Out Here It's Dew Kampanye Iklan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Out Here It's Dew Kampanye Iklan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Out Here It's Dew Kampanye Iklan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspirasi: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Anggota Tim: PepsiCo Design & Innovation

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