Beat Coffee Desain Identitas Merek dening Paul Meeuwsen

Karya Beat Coffee Desain Identitas Merek dening Paul Meeuwsen minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Beat Coffee Desain Identitas Merek

dening Paul Meeuwsen

Klien: Beat Coffee

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Verifikasi Status Penghargaan kanggo #119537

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Beat Coffee Desain Identitas Merek

Beat Coffee minangka desain identitas merek lan kemasan kanggo perusahaan kopi. Rebranding iki diwiwiti saka wawasan pasar, review kompetitor, lan feedback pelanggan, sing mbentuk strategi lan posisi merek. Posisi iki diekspresikan liwat tagline Serious Fun Coffee, sing nemtokake tone of voice lan nyambungake fun, musik, lan kopi. Swara pemilik perusahaan digunakake kanggo nguripake tandha merek. Ide sing padha uga digawa menyang kemasan kopi sing dicithak, sing dianimasi liwat augmented reality. Tujuane yaiku nggawe merek sing jelas, fokus marang pelanggan, lan playful.

Pangakuan

Babagan A' Design Award Perunggu

Beat Coffee Desain Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Beat Coffee Desain Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Beat Coffee Desain Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Ukuran & Kemasan: Coffee bag printed,
Tag: brand, print, animation, audio design, social media
Teknologi Produksi: Augmented Reality
Tantangan Desain: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Riset: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspirasi: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Durasi Proyek: 3-6 months
Alur Operasi: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Anggota Tim: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey