Chez Vous Fungsi Primer: Identitas Merek dening Ruis Vargas

Karya Chez Vous Fungsi Primer: Identitas Merek dening Ruis Vargas minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2021

Chez Vous Fungsi Primer: Identitas Merek

dening Ruis Vargas

Klien: Laika

Pemenang A' Design Award Perak ing Kategori Grafis

43,384

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120238

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Chez Vous Fungsi Primer: Identitas Merek

Chez Vous minangka identitas visual sing digawe kanggo restoran Belgia ing Sao Paulo, Brazil. Identitas iki napsirake maneh ikon-ikon Belgia, kayata Magritte, Manneken Pis, udan lan kentang goreng tradhisional, liwat gaya ilustrasi sing prasaja. Teks-teks cendhak kalebu variasi dhialek Belgia, kang nambahake rasa humor ing komposisi grafis. Identitas iki ditrapake ing menu, poster, panel, kemasan lan kaos, kang menehi kesatuan visual marang restoran kasebut. Menu lan poster dicithak nganggo offset kanthi warna CMYK, dene kaos dicithak kanthi digital.

Pangakuan

Babagan A' Design Award Perak

Chez Vous Fungsi Primer: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Chez Vous Fungsi Primer: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Chez Vous Fungsi Primer: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Ukuran & Kemasan: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tag: Branding, Logotype, Package, label, illustration
Teknologi Produksi: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Tantangan Desain: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Riset: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Inspirasi: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Durasi Proyek: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Alur Operasi: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Paten: Laika
Anggota Tim: Ruis Vargas, Creative Director and Illustrator.
Kredit Gambar: Ricardo Bassetti and Elias Gomes