Aurum Kemasan Lembar Emas dening LLAB Design Ltd

Karya Aurum Kemasan Lembar Emas dening LLAB Design Ltd minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Mewah.

EmasMewah· 2021

Aurum Kemasan Lembar Emas

dening LLAB Design Ltd

Klien: Aurum

Pemenang A' Design Award Emas ing Kategori Mewah

103,406

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120435

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Aurum Kemasan Lembar Emas

Aurum minangka kothak hadiah sing dirancang kanggo lembar emas sing bisa dipangan. Kemasan iki nampilake bahan mentah minangka produk ritel premium. Struktur kothak iki ngrujuk marang kemasan perhiasan. Plat logam emas anodized kanthi jeneng merek sing diukir nutup kothak lan uga dadi kunci magnetik. Kertas bertekstur, cap foil emas lan spot UV mbentuk permukaan njaba. Pita ing lapisan ndhuwur nyekel pinset khusus, saengga lembar emas sing entheng banget bisa dijupuk kanthi gampang. Lembaran tembus cahya nglindhungi lembar emas ing ngisore. Kothak iki ukurane 88 kaping 90 kaping 65 milimeter.

Pangakuan

Babagan A' Design Award Emas

Aurum Kemasan Lembar Emas menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Aurum Kemasan Lembar Emas dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Aurum Kemasan Lembar Emas nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Ukuran & Kemasan: W88mm x D90mm x H65mm
Tag: luxury, gold, premium, packaging
Teknologi Produksi: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Tantangan Desain: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Riset: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspirasi: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Durasi Proyek: Starts in Dec 2019 to Aug 2020
Alur Operasi: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Anggota Tim: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau