Benin Branding, Identitas Visual dening Anja Zambelli Colak

Karya Benin Branding, Identitas Visual dening Anja Zambelli Colak minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

Benin Branding, Identitas Visual

dening Anja Zambelli Colak

Klien: Zambelli Brand Design

Pemenang A' Design Award Wesi ing Kategori Grafis

14,744

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120478

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Benin Branding, Identitas Visual

Benin minangka identitas merek sing digawe kanggo perusahaan kopi kulawarga kanthi pengalaman luwih saka 30 taun. Identitas iki nyengkuyung pengembangan bisnis kedai kopi dadi model waralaba (franchise). Ikon Cherub sing mesem dadi simbol utama, nuduhake referensi marang jaman Renaissance lan Italia, tanah asal kopi premium. Warna-warna cerah kaya pink, biru, kuning lan abang, sarta tekstur mendhung malaekat, nggawa swasana sing ceria. Cangkir to-go lan tas kertas dicithak ing kertas alami nganggo teknik offset CMYK, dene kaleng logam digunakake kanggo njaga kualitas kopi.

Pangakuan

Babagan A' Design Award Wesi

Benin Branding, Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Benin Branding, Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Benin Branding, Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Ukuran & Kemasan: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tag: Branding, visual identity, franchise, coffee shop, packaging
Teknologi Produksi: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Tantangan Desain: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Riset: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inspirasi: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Durasi Proyek: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Alur Operasi: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Anggota Tim: Anja Zambelli Čolak