Smartmoov Identitas Merek dening Ricardo Filipe Lopes da Silva

Karya Smartmoov Identitas Merek dening Ricardo Filipe Lopes da Silva minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2023

Smartmoov Identitas Merek

dening Ricardo Filipe Lopes da Silva

Klien: Smartmoov

Pemenang A' Design Award Wesi ing Kategori Grafis

10,475

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126213

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Smartmoov Identitas Merek

Keuntungan utama saka model bisnis iki yaiku mobilitas lan kustomisasi bisnis. Pengusaha bisa ngatur bisnise dadi solusi sing luwih fleksibel lan mobile, saéngga ngundhakaké jangkauan bisnise ing pasar. Merek iki nggambaraké nilai-nilai kasebut kanthi cara sing dinamis lan futuristik liwat sistem visual sing konsisten, sing dimaksud kanggo menehi inspirasi marang target pamirsa.

Pangakuan

Babagan A' Design Award Wesi

Smartmoov Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Smartmoov Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Smartmoov Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Ukuran & Kemasan: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tag: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Teknologi Produksi: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Tantangan Desain: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Riset: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspirasi: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Durasi Proyek: August 2019 to November 2019 in Curitiba, Brazil
Alur Operasi: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.