Scentwalk Primary Function: Identitas Perusahaan dening Chao Yang, Yiyang Li and Yilin Wang

Karya Scentwalk Primary Function: Identitas Perusahaan dening Chao Yang, Yiyang Li and Yilin Wang minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2022

Scentwalk Primary Function: Identitas Perusahaan

dening Chao Yang, Yiyang Li and Yilin Wang

Klien: Communication University of Zhejiang

Pemenang A' Design Award Perak ing Kategori Grafis

40,013

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126459

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Scentwalk Primary Function: Identitas Perusahaan

Scentwalk yaiku identitas perusahaan konseptual kanggo perusahaan ing mangsa ngarep sing ngekstrak lan nyimpen memori ing wujud ambu. Logone yaiku singkatan saka jeneng merek lan dibangun saka gagasan babagan molekul ambu, data, ekstraksi, pangumpulan, lan mlaku. Skema warnane nggunakake foil perak holografik, yaiku bahan sing katon perak nanging mantulake warna ing cahya, cocog karo gagasan yen gas iku ora nduwe warna nanging bisa nuwuhake emosi. Tandhane dinamis lan diiring dening swara tartamtu. Poster lan produk sing gegayutan ngrembug babagan awake dhewe, pasangan, kulawarga, lan kanca.

Pangakuan

Babagan A' Design Award Perak

Scentwalk Primary Function: Identitas Perusahaan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Scentwalk Primary Function: Identitas Perusahaan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Scentwalk Primary Function: Identitas Perusahaan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Ukuran & Kemasan: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tag: future, graphic, concept brand, poster, experimental
Teknologi Produksi: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Tantangan Desain: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Riset: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspirasi: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Durasi Proyek: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Alur Operasi: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Anggota Tim: Chao Yang
Yiyang Li
Yinlin Wang.