Jalebi Identitas Merek dening Raageshwari Kandaswamy

Karya Jalebi Identitas Merek dening Raageshwari Kandaswamy minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Jalebi Identitas Merek

dening Raageshwari Kandaswamy

Klien: MIT Institute of Design

Pemenang A' Design Award Wesi ing Kategori Grafis

13,151

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126528

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jalebi Identitas Merek

Jalebi minangka identitas merek kanggo merek es krim kontemporer. Rasa es krim adhedhasar panganan manis tradisional India. Gaya visual nuduhake pedagang kaki lima sing adol panganan manis lan gurih sing dibuntel nganggo koran. Logo digawe saka aksara J lan saka pusaran jalebi. Tipografi, werna, lan kontras menehi karakter sing familiar nanging modern marang identitas iki. Identitas iki ditrapake ing gelas, kertu menu, tas, lan masker kanggo nggawe tampilan sing konsisten. Kertu menu digawe kanthi lapisan, lan lapisan ngarep yaiku lembaran transparan sing nggambarake campuran budaya.

Pangakuan

Babagan A' Design Award Wesi

Jalebi Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Jalebi Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Jalebi Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Ukuran & Kemasan: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tag: Brand Identity, Logo, Identity Design, Ice cream
Teknologi Produksi: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Tantangan Desain: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Riset: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inspirasi: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Durasi Proyek: The project started in September 15 as a part of college project and finished in October 3rd.
Alur Operasi: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.