Auspicious Beast Pola Grafis dening Guangzhou Kemei Commodity Co., Ltd.

Karya Auspicious Beast Pola Grafis dening Guangzhou Kemei Commodity Co., Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

Auspicious Beast Pola Grafis

dening Guangzhou Kemei Commodity Co., Ltd.

Klien: Guangzhou Kemei Commodity Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Grafis

10,600

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #128175

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Auspicious Beast Pola Grafis

Kéwan Kamulyan minangka séri pola grafis lukisan tangan kanggo produk konsumen. Séri iki nampilaké papat kéwan pambawa berkah saka tradhisi Tionghoa: iwak koi, manuk bangau, singa, lan kilin, kang nggambaraké kabegjan, umur dawa, keslametan, lan begja. Saben pola nggabungké motif tradhisional karo elemen modern. Werna-werna sing sugih, dijupuk saka pewarna lukisan tradhisional Tionghoa, mbentuk saben gambar kéwan. Kaligrafi kang kuwat, ditulis nganggo tinta ireng, ndhampingi pola-pola kasebut. Séri iki nduwé tujuan kanggo mbangun manèh kawigatèn marang budaya tradhisional Tionghoa lan nyebar pangarep-arep kang positif.

Pangakuan

Babagan A' Design Award Perunggu

Auspicious Beast Pola Grafis menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Auspicious Beast Pola Grafis dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Auspicious Beast Pola Grafis nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Teknologi Produksi: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Tantangan Desain: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Riset: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspirasi: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Alur Operasi: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Wacanen Siaran Pers

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