K-Chic Identitas Merek dening Zi Huai Shen

Karya K-Chic Identitas Merek dening Zi Huai Shen minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

K-Chic Identitas Merek

dening Zi Huai Shen

Klien: Central Kitchen

Pemenang A' Design Award Wesi ing Kategori Grafis

13,298

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #130694

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan K-Chic Identitas Merek

K-Chic minangka identitas merek kanggo bisnis pitik goreng gaya Korea sing ngladeni pasar pangiriman panganan. Tandha kasebut nggabungake aksara K karo tapak sikil pitik kanggo nuduhake gagasan ekspedisi. Hurufe adhedhasar gaya iklan retro Korea lan ngelingake slogan sing disuwarakake kanthi banter. Grafis panyengkuyung nggunakake gendera perang, peta kuna, lan prajurit pitik kanggo nggambarake tema lelampahan prajurit Korea. Werna-werna sing sugih nandhani rasa sing beda-beda ing label lan bungkus. Visual utama nglebokake pitik goreng ing sajroning peta kanggo ngundang selera mangan.

Pangakuan

Babagan A' Design Award Wesi

K-Chic Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. K-Chic Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. K-Chic Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Ukuran & Kemasan: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tag: Packaging Design, Brand Identity, Brand Design
Teknologi Produksi: Tag, Wrap
Tantangan Desain: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Riset: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspirasi: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Durasi Proyek: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Anggota Tim: Zi Huai Shen
Kredit Gambar: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020