Before the Midnight Hour Ilustrasi Furnitur dening Martin Reznik

Karya Before the Midnight Hour Ilustrasi Furnitur dening Martin Reznik minangka pemenang sing diajeni banget saka A' Design Award Emas 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

EmasGrafis· 2022

Before the Midnight Hour Ilustrasi Furnitur

dening Martin Reznik

Klien: Martin Reznik Illustration

Pemenang A' Design Award Emas ing Kategori Grafis

61,031

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #133798

Sinau Luwih Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Before the Midnight Hour Ilustrasi Furnitur

Seri ilustrasi ireng lan putih sing ditugasake dening Marc Krusin lan nampilake desain furnitur sing paling misuwur kanggo Knoll lan Desalto. Diilhami dening komik lan bioskop noir, proyek kasebut ngilangi konvensi ilustrasi furnitur kanthi nggawa narasi menyang adegan, nggunakake perspektif sing dibesar-besarkan lan estetika noir sing murung. Kurange manungsa lan obyek sing kasebar nambahake unsur misteri lan ketegangan ing crita kasebut, dene protagonis dicethakaké ana ing pungkasan surprise. Kabeh gambar digambar kanthi digital ing Adobe Photoshop nggunakake tablet Wacom Cintiq.

Pangakuan

Babagan A' Design Award Emas

Before the Midnight Hour Ilustrasi Furnitur menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Before the Midnight Hour Ilustrasi Furnitur dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Before the Midnight Hour Ilustrasi Furnitur nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Ukuran & Kemasan: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tag: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Teknologi Produksi: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Tantangan Desain: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Riset: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspirasi: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Durasi Proyek: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Alur Operasi: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Kredit Gambar: All illustrations: Martin Reznik, 2021