Terra Coffee Roasters Branding dening Akihito Shimizu

Karya Terra Coffee Roasters Branding dening Akihito Shimizu minangka pemenang sing diajeni banget saka A' Design Award Platinum 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PlatinumGrafis· 2022

Terra Coffee Roasters Branding

dening Akihito Shimizu

Klien: Terra Coffee Roasters

Pemenang A' Design Award Platinum ing Kategori Grafis

573,280

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134335

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Terra Coffee Roasters Branding

Desain logo mlengkung, kanthi tema aroma sing nyebar saka lingkungan produksi panggonan kopi ditandur, kanthi visual nyatakake pengalaman kopi alami lan kualitas dhuwur. Saben label merek nampilake kolase foto lokal sing nyambungake pasuryan produsen karo asal-usule, lingkungane, lan konsumen, bebarengan karo grafis sing nggambarake profil rasa. Iki nglairake pesona unik saka macem-macem kopi sing diprodhuksi ing saben wilayah.

Pangakuan

Babagan A' Design Award Platinum

Terra Coffee Roasters Branding menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Terra Coffee Roasters Branding nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Terra Coffee Roasters Branding iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Ukuran & Kemasan: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tag: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Teknologi Produksi: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Tantangan Desain: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Riset: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspirasi: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Durasi Proyek: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Alur Operasi: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Anggota Tim: Kiyoshi Uehara
Akihito Shimizu
Kredit Gambar: Photography : Yuma Gamae(Package,PR Tools)