Pentaheal Clinic Rebranding Identitas Merek dening Pentaheal and Eidetic

Karya Pentaheal Clinic Rebranding Identitas Merek dening Pentaheal and Eidetic minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

Pentaheal Clinic Rebranding Identitas Merek

dening Pentaheal and Eidetic

Klien: Eidetic Marketing

Pemenang A' Design Award Perunggu ing Kategori Grafis

13,735

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #135773

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pentaheal Clinic Rebranding Identitas Merek

Pentaheal Clinic Rebranding minangka identitas merek sing digawe kanggo klinik medis Korea sing khusus ing bidang functional medicine. Motif utama saka identitas iki yaiku ekstensi. Simbol medis universal awujud tanda salib digunakake minangka basa visual sing prasaja lan bisa dingerteni dening pasien saka pirang-pirang negara. Simbol kasebut nggabungake tanda salib karo aksara P lan H, singkatan saka jeneng klinik. Sumbu simbol ngembangake menyang loro arah, saengga tandha iki cocog kanggo item aplikasi kanthi maneka wujud lan ukuran. Papan tandha (signage) dirancang kanggo saben lantai ing klinik sing manggon ing Seoul.

Pangakuan

Babagan A' Design Award Perunggu

Pentaheal Clinic Rebranding Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pentaheal Clinic Rebranding Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pentaheal Clinic Rebranding Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Ukuran & Kemasan: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Tag: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Teknologi Produksi: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Tantangan Desain: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Riset: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspirasi: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Durasi Proyek: The project started in July 2021 and finished in December 2021 in Seoul.
Alur Operasi: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Anggota Tim: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic