Stories of Communication Desain Identitas Merek dening Mengyi Xie

Karya Stories of Communication Desain Identitas Merek dening Mengyi Xie minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

Stories of Communication Desain Identitas Merek

dening Mengyi Xie

Klien: School of Communication, East China Normal University

Pemenang A' Design Award Perunggu ing Kategori Grafis

10,597

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136234

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Stories of Communication Desain Identitas Merek

Stories of Communication minangka desain identitas visual sing digawe kanggo mengeti dina ulang taun kaping limalas sekolah komunikasi ing universitas. Logo utamane arupa grafis geometris sing didhasarake saka angka 15. Saka logo utama iki, dikembangake kulawarga sing dumadi saka 100 sub-logo. Saben sub-logo nampilake siji crita, panemuan, utawa inisiatif saka sejarah komunikasi, wiwit saka tali sing diikat sing digunakake ing jaman prasejarah nganti koran pisanan lan jaringan internet dunia (world wide web). Diatur miturut urutan wektu, sub-logo kasebut ditrapake ing poster, undangan, pamflet, tampilan lokasi acara, lan cinderamata.

Pangakuan

Babagan A' Design Award Perunggu

Stories of Communication Desain Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Stories of Communication Desain Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Stories of Communication Desain Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Ukuran & Kemasan: There were all kinds of size for the physical application products in this project.
Tag: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Teknologi Produksi: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Tantangan Desain: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Riset: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirasi: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Durasi Proyek: The project was in Shanghai.
Alur Operasi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Anggota Tim: Mengyi Xie