Sxdesign Primary Function: Identitas Merek dening Sxdesign

Karya Sxdesign Primary Function: Identitas Merek dening Sxdesign minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2022

Sxdesign Primary Function: Identitas Merek

dening Sxdesign

Klien: Sxdesign

Pemenang A' Design Award Perak ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #137585

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan Sxdesign Primary Function: Identitas Merek

Sxdesign minangka identitas merek sing digawe kanggo studio desain sing dumunung ing Beijing, China. Saben detail logo ngetutake rasio 1:1.414, sing menehi tampilan sing kompak lan tumata marang tandha kasebut. Elemen grafis cilik ing pojok-pojok ngelingake tandha kutipan lan mbingkai persegi panjang ing logo. Susunan iki ndadekake tandha kasebut simetris lan nuduhake kutipan, tandha, lan interpretasi basa lan gagasan. Liwat grafis gerak, logo uga bisa tuwuh dadi wangun tradisional Cina saka jeneng studio, nyambungake tradisi lan desain modern.

Pangakuan

Babagan A' Design Award Perak

Sxdesign Primary Function: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Sxdesign Primary Function: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Sxdesign Primary Function: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Ukuran & Kemasan: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tag: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Teknologi Produksi: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Tantangan Desain: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Riset: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspirasi: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Durasi Proyek: Fr. November 2021 to January 2022, Beijing, China.
Alur Operasi: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Paten: Sxdesign
Anggota Tim: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Kredit Gambar: Sxdesign