Avant Modern Cuisine Identitas Merek dening Jiawei Wu

Karya Avant Modern Cuisine Identitas Merek dening Jiawei Wu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

Avant Modern Cuisine Identitas Merek

dening Jiawei Wu

Klien: Jiawei Wu Design

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #137847

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan Avant Modern Cuisine Identitas Merek

Avant inggih punika restoran fine dining ingkang mapan wonten China. Konsep branding ngginakaken pengalaman para pamilik saking luar negeri kangge paring kenangan unik dhateng para pelanggan, kados sedaya sampun nglampahi lelungan. Kawiwitan saking menu ingkang dipunrancang menyerupai paspor. Sasampunipun saben nedha, para pelanggan badhe pikantuk tiket khusus ingkang dipunrancang miturut inspirasi spesifik saking saben sajian lan kenangan saking kutha-kutha. Pengalaman nedha punika dados misuwur sanget nalika lelungan dipunpendheti amargi pandemi Covid.

Pangakuan

Babagan A' Design Award Perunggu

Avant Modern Cuisine Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Avant Modern Cuisine Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Avant Modern Cuisine Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Ukuran & Kemasan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tag: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Teknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tantangan Desain: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Riset: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspirasi: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Durasi Proyek: The project started in July 2020 in China and finished in March 2021.
Alur Operasi: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Anggota Tim: Jiawei Wu
Kredit Gambar: Jiawei Wu_Designer
Guanzhong Qiu_Photographer