Portal Beoplay Kampanye Iklan dening Kutuko Studio

Karya Portal Beoplay Kampanye Iklan dening Kutuko Studio minangka pemenang sing diajeni banget saka A' Design Award Platinum 2023 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PlatinumFilm· 2023

Portal Beoplay Kampanye Iklan

dening Kutuko Studio

Klien: Kutuko Studio SL

Pemenang A' Design Award Platinum ing Kategori Film

2,488,529

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144874

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Portal Beoplay Kampanye Iklan

Iki minangka kampanye kanggo promosi headphone Beoplay Portal. Para streamer nuduhake produksi kasebut supaya dadi viral. Ing pratelan Swara sing mbentuk jagad sampeyan, dheweke kudu nggawe 5 skenario sing nuduhake kategori industri game video. Saliyane nduwe pengaruh visual sing apik, pengalaman kasebut diangkat dadi kompetisi kanggo lokasi obyek jimat sing didhelikake ing saben pigura. Tim kasebut ngadhepi desain multi-skenario sing protagonis minangka produk lan pengalaman nggunakake.

Pangakuan

Babagan A' Design Award Platinum

Portal Beoplay Kampanye Iklan menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Portal Beoplay Kampanye Iklan nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Portal Beoplay Kampanye Iklan iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Ukuran & Kemasan: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tag: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teknologi Produksi: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Tantangan Desain: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Riset: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspirasi: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Durasi Proyek: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Alur Operasi: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Paten: Kutuko Studio SL
Anggota Tim: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Kredit Gambar: Boutique Visual Kutuko Studio, Beoplay Portal, 2022