Ride on the Right Track Kampanye Media Sosial dening Tai Yuan Chiou and Chien Chun Feng

Karya Ride on the Right Track Kampanye Media Sosial dening Tai Yuan Chiou and Chien Chun Feng minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2023

Ride on the Right Track Kampanye Media Sosial

dening Tai Yuan Chiou and Chien Chun Feng

Klien: Momentum Bikes

Pemenang A' Design Award Perunggu ing Kategori Pariwara

34,302

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #149139

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ride on the Right Track Kampanye Media Sosial

Ride on the Right Track minangka kampanye media sosial sing digawe kanggo merek sepeda kanggo ngundhangake kabiasaan padinan sing berkelanjutan. Kampanye iki nggunakake ilustrasi organik, palet warna ijo, gambar sing kaideni saka tanduran, lan pesen sing grapyak kanggo ndadekake keberlanjutan luwih gampang dirasakake lan dideketi. Konten kalebu fakta unik ing wangun infografis, stiker cerita kanggo Instagram lan Facebook, acara siaran langsung, lan filter media sosial. Cara transportasi sing luwih ramah lingkungan lan tetanen kutha diundhangake liwat tumindak-tumindak cilik lan prasaja. Tujuane yaiku nggayuh dampak kolektif sing diwangun saka pilihan-pilihan padinan.

Pangakuan

Babagan A' Design Award Perunggu

Ride on the Right Track Kampanye Media Sosial menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ride on the Right Track Kampanye Media Sosial dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ride on the Right Track Kampanye Media Sosial nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Ukuran & Kemasan: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tag: Social Media Campaign, Illustration Design, Eco-friendly, Green
Teknologi Produksi: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Tantangan Desain: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Riset: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspirasi: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Durasi Proyek: The project started in April and ended in May 2022 in North America and Europe.
Alur Operasi: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Paten: Copyrights belong to Momentum Bike, 2023.
Anggota Tim: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Kredit Gambar: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak