Summer Palace Tour Desain Merek dening YeZhang

Karya Summer Palace Tour Desain Merek dening YeZhang minangka pemenang sing diajeni banget saka A' Design Award Emas 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

EmasGrafis· 2024

Summer Palace Tour Desain Merek

dening YeZhang

Klien: Beijing Jiaotong University

Pemenang A' Design Award Emas ing Kategori Grafis

244,004

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #158812

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Summer Palace Tour Desain Merek

Summer Palace Tour minangka desain merek kang digawe kanggo tur pengetan taunan Istana Musim Panas ing Beijing. Telung klompok arsitektur utama digambarake nganggo gaya 2.5D, nyakup luwih saka 20 bangunan tradisional Tionghoa, kanthi werna ireng, abang lan ijo. Desain iki ditrapake ing materi publikasi, piranti kantor lan suvenir, dicetak ing kertas seni salut (coated art paper) lan kertas kerajinan nganggo teknik cetak saring (screen printing) lan stempel emas. Kothak kertas kerajinan ngemot rong poster, papat gantungan kunci, plester perekat, amplop lan buku cathetan. Para pengunjung bisa nggawa warisan taman kasebut kanthi tangan.

Pangakuan

Babagan A' Design Award Emas

Summer Palace Tour Desain Merek menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Summer Palace Tour Desain Merek dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Summer Palace Tour Desain Merek nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Ukuran & Kemasan: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tag: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Teknologi Produksi: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Tantangan Desain: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Riset: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspirasi: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Durasi Proyek: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Alur Operasi: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Paten: This work is all original images not copyrighted.
Anggota Tim: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Kredit Gambar: This work is all original images not copyrighted.