Lax Branding dening Jonathan Ramirez and Juliana Betancur

Karya Lax Branding dening Jonathan Ramirez and Juliana Betancur minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2024

Lax Branding

dening Jonathan Ramirez and Juliana Betancur

Klien: Written and Drawn Studio

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #158898

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Lax Branding

Klien njaluk digawekake logo kanggo perusahaan pangumpulan data lan pesen CRM, kanthi target nggayuh kesan digital lan modern. Jeneng Lax dijupuk saka ChiLax utawa ReLax, nggambarake rasa tentrem tumrap pangguna. Kanggo nambahi keunikan, logo iki nyakup simbol jantung sing makili kaperhatosan marang pelanggan, bab sing kerep dilalekake ing bisnis CRM otomatis. Piksel dilebokake kanggo nedahake pentinge data lan digitalisasi. Dadi, logo iki nggabungake unsur-unsur penting: jantung kanggo katresnan marang pelanggan, piksel kanggo data, lan X kanggo rasa santai.

Pangakuan

Babagan A' Design Award Perunggu

Lax Branding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lax Branding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lax Branding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Ukuran & Kemasan: The sizes depend of the media where it is applied
Tag: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Teknologi Produksi: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Tantangan Desain: Craft something distinctive that articulates the technology, costumer care and digitalization
Riset: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspirasi: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Durasi Proyek: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Alur Operasi: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Anggota Tim: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Kredit Gambar: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango