Karya Yuan Li Sheng Huo Desain Logo Merek dening Fullspeed Network Technologies Hangzhou minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2024

Yuan Li Sheng Huo Desain Logo Merek

dening Fullspeed Network Technologies Hangzhou

Klien: Meituan

Pemenang A' Design Award Perunggu ing Kategori Grafis

15,556

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159091

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yuan Li Sheng Huo Desain Logo Merek

Yuan Li Sheng Huo minangka logo merek sing digawe kanggo merek ritel sing nawakake kabutuhan sadinten sing alus. Logo iki dibangun saka segi enem sing kabentuk saka nyuwek segitiga saka bujur sangkar, ngasilake wangun sing ngelingake kotak sing bisa nampung akeh barang. Bunderan-bunderan ing njero tandha kasebut nyaranake planet-planet cilik lan nggema swara saka jeneng merek. Warna oranye sing cetha dadi warna utama, lan aksara-aksara digambar kanthi garis sing lancar ing sudut miring sing konsisten. Logo iki ditrapake ing kemasan produk kanggo ndhukung pangenalan merek ing antarane wong enom.

Pangakuan

Babagan A' Design Award Perunggu

Yuan Li Sheng Huo Desain Logo Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yuan Li Sheng Huo Desain Logo Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yuan Li Sheng Huo Desain Logo Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Ukuran & Kemasan: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tag: logo design, vigor, refinement, super symbol, geometric elements
Teknologi Produksi: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Tantangan Desain: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Riset: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspirasi: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Durasi Proyek: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Alur Operasi: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.