Easygo Identitas Korporat dening Xingyue Deng

Karya Easygo Identitas Korporat dening Xingyue Deng minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2025

Easygo Identitas Korporat

dening Xingyue Deng

Klien: Chengdu Mifang Culture Communication Co.,Ltd

Pemenang A' Design Award Perunggu ing Kategori Grafis

13,291

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #161772

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Easygo Identitas Korporat

Desain punika nggabungaken makna arah saking aksara Tiongkok kangge inggil lan andhap dados basa visual ingkang ngluwihi wates linguistik. Kanthi negesaken fungsi intuitif lumantar wangun ingkang ringkes lan kasimpen budaya, desain punika komunikasi kanthi efektif wonten ing antawisipun kelompok pangguna ingkang beda-beda. Struktur ingkang cetha, nada ingkang sumringah, lan interaksi ingkang nyenengaken nggambaraken kawigatosan ingkang tliti dhateng panggunaan lan panyritaan visual. Lumantar representasi simbolis lan estetika minimal, desain punika maringi pengalaman pangguna ingkang khas lan narik kawigatosan.

Pangakuan

Babagan A' Design Award Perunggu

Easygo Identitas Korporat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Easygo Identitas Korporat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Easygo Identitas Korporat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Ukuran & Kemasan: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
Tag: Brand, elevator, sustainable development
Teknologi Produksi: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Tantangan Desain: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Riset: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Inspirasi: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Durasi Proyek: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Alur Operasi: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.