Nexus Pengalaman Merek Spasial dening Responsive Spaces

Karya Nexus Pengalaman Merek Spasial dening Responsive Spaces minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Antarmuka, Interaksi lan Pengalaman Pangguna.

WesiAntarmuka· 2025

Nexus Pengalaman Merek Spasial

dening Responsive Spaces

Klien: DC Tower

Pemenang A' Design Award Wesi ing Kategori Antarmuka

15,317

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #162496

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Nexus Pengalaman Merek Spasial

Wonten ing posisi tengah jero bangunan paling dhuwur ing Austria, DC Tower Vienna, Responsive Spaces nggawe ruang merek kanggo ngalami nilai-nilai menara kasebut: The Nexus nyedhiyakake papan kanggo ngaso, nyambung lan nyambung maneh. Instalasi media iki nggunakake informasi digital, swara, lan cahya kanggo ngajak pengunjung ing perjalanan visual sing kuat lan nyambungake emosi karo jiwa bangunan kasebut. Antarmuka sentuh tambahan ngidini para tamu njelajah kabeh kanthi mandiri. Nalika konten digital ditampilake, pola cahya sing dikode warna lan disinkronake wektu mbanjiri ruangan.

Pangakuan

Babagan A' Design Award Wesi

Nexus Pengalaman Merek Spasial menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Nexus Pengalaman Merek Spasial dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Nexus Pengalaman Merek Spasial diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Ukuran & Kemasan: The room as the size of approximately 3 meters in width and 12 meters in length
Tag: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Teknologi Produksi: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Tantangan Desain: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Riset: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspirasi: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Durasi Proyek: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Alur Operasi: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Paten: none
Anggota Tim: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Kredit Gambar: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ