Rebrand Next Fungsi Utama: Branding dening Eluan Araujo

Karya Rebrand Next Fungsi Utama: Branding dening Eluan Araujo minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2026

Rebrand Next Fungsi Utama: Branding

dening Eluan Araujo

Klien: Ash Studio

Pemenang A' Design Award Perunggu ing Kategori Grafis

14,435

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #167125

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Rebrand Next Fungsi Utama: Branding

Teks Buku: Proyek iki nyuguhaké sistem identitas visual sing dirancang kanggo makili urip bebarengan lan kesinambungan antarane generasi sing beda-beda ing sajroning konteks institusi sing padha. Usulan iki adhedhasar struktur geometris sing cetha lan modular sing ngidini panerapan sing fleksibel nalika tetep njaga konsistensi visual. Simbol iki nggabungake kesederhanaan formal karo kedalaman simbolis, saéngga bisa diadaptasi ing pirang-pirang format lan pamirsa. Asilé yaiku identitas sing awèt lan fungsional sing cocog kanggo lingkungan sing mbutuhaké keseimbangan antarane ekspresi kontemporer lan tradhisi.

Pangakuan

Babagan A' Design Award Perunggu

Rebrand Next Fungsi Utama: Branding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Rebrand Next Fungsi Utama: Branding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Rebrand Next Fungsi Utama: Branding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Ukuran & Kemasan: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tag: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Teknologi Produksi: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Tantangan Desain: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Riset: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspirasi: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Durasi Proyek: The project was developed between March and April 2024 in Curitiba, Brazil.
Alur Operasi: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.