94Hilook Desain Identitas Korporat dening Eason Liu and Elvis Ku

Karya 94Hilook Desain Identitas Korporat dening Eason Liu and Elvis Ku minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2026

94Hilook Desain Identitas Korporat

dening Eason Liu and Elvis Ku

Klien: DaDao International Brand Research & Design Institute

Pemenang A' Design Award Perunggu ing Kategori Grafis

8,173

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #174826

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan 94Hilook Desain Identitas Korporat

94HiLook yaiku sistem identitas korporat sing digawe kanggo toko hibrida sing nggabungake supermarket kurasi, restoran yakiniku lan bar kopi. Logone nggabungake sungu banteng, buntut iwak lan angka 94 kanggo makili pilihan produk saka dharatan lan segara. Palet warna abang lan ireng diilhami saka barang lak Jepang, kanthi warna emas, biru lan abu-abu padhang minangka warna panyengkuyung. Desain iki ngrujuk marang semangat pengrajin Pasar Tsukiji ing Tokyo. Aturan tata letak modular ngetrapake identitas kasebut ing papan tandha, kemasan, fasad ngarep toko lan media sosial.

Pangakuan

Babagan A' Design Award Perunggu

94Hilook Desain Identitas Korporat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. 94Hilook Desain Identitas Korporat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. 94Hilook Desain Identitas Korporat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Ukuran & Kemasan: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tag: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Teknologi Produksi: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Tantangan Desain: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Riset: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspirasi: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Durasi Proyek: The project finished in 2025 in Taiwan.
Alur Operasi: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.