ABA Typographic Posters Kampanye Pariwara dening Paul Robb

Karya ABA Typographic Posters Kampanye Pariwara dening Paul Robb minangka pemenang sing diajeni banget saka A' Design Award Perak 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2026

ABA Typographic Posters Kampanye Pariwara

dening Paul Robb

Klien: S6 Foundry

Pemenang A' Design Award Perak ing Kategori Grafis

51,317

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #179734

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan ABA Typographic Posters Kampanye Pariwara

ABA Typographic Posters minangka kampanye pariwara sing digawe kanggo universitas seni. Poster tipografi format gedhe dicithak lan dipasang ing papan-papan umum ing kutha, ing ngendi tata letak sing kandel lan sistem werna narik kawigaten. Saben poster fungsine minangka penanda kanggo konten augmented reality, sing bisa diakses dening para pamirsa kanthi mindai gambar cithakan nganggo smartphone. Lapisan augmented reality nambahake materi animasi lan interaktif sing ngembangake pesen cithakan kasebut. Kampanye iki nepungake pendhidhikan seni marang para calon mahasiswa kanthi cara sing langsung lan partisipatif.

Pangakuan

Babagan A' Design Award Perak

ABA Typographic Posters Kampanye Pariwara menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. ABA Typographic Posters Kampanye Pariwara dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. ABA Typographic Posters Kampanye Pariwara iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Ukuran & Kemasan: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tag: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Teknologi Produksi: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Tantangan Desain: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Riset: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspirasi: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Durasi Proyek: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Alur Operasi: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Anggota Tim: Paul Robb, Moria Bartoloni, Tommaso Paganini
Kredit Gambar: Paul Henry Robb