Threepointone Primary Function: Identitas Perusahaan dening Jinlin Wang

Karya Threepointone Primary Function: Identitas Perusahaan dening Jinlin Wang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2026

Threepointone Primary Function: Identitas Perusahaan

dening Jinlin Wang

Pemenang A' Design Award Perunggu ing Kategori Grafis

8,301

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #180893

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Threepointone Primary Function: Identitas Perusahaan

Book Text: Threepointone yaiku sistem identitas perusahaan sing dikembangake kanggo konteks desain multidisiplin. Desainé disusun nganggo unsur-unsur visual dhasar, kalebu tipografi khusus, wangun geometris, lan palet monokrom sing prasaja. Komposisi kang terstruktur lan hubungan proporsional sing kakontrol nemtokake basa visual sing cetha lan konsisten. Sistem iki diterapaké ing format digital lan cithak, ndhukung kaluwesan, skalabilitas, lan kesinambungan nalika tetep njaga koherensi visual saka wektu ka wektu.

Pangakuan

Babagan A' Design Award Perunggu

Threepointone Primary Function: Identitas Perusahaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Threepointone Primary Function: Identitas Perusahaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Threepointone Primary Function: Identitas Perusahaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Threepointone Studio is a corporate identity system developed for a multidisciplinary design practice. Grounded in the rule of thirds, the identity is constructed from fundamental visual elements, including bespoke typography, geometric forms, and a restrained monochrome palette. By using fundamental design elements to articulate complex compositional principles, the system demonstrates clarity, precision, and usability while ensuring consistent expression across digital, print, and spatial applications.
Ukuran & Kemasan: The project consists of a corporate visual identity system designed for both digital and print applications. Digital assets were developed as scalable vector files to ensure resolution-independent performance across platforms. Printed corporate identity materials were designed to accommodate standard production formats, maintaining visual consistency through defined typographic scales, color specifications, and layout structures.
Tag: Corporate identity, Visual identity, Graphic design, Brand system, Design principles, Brand communication
Teknologi Produksi: The identity was developed through iterative visual exploration grounded in fundamental graphic design principles. Studies of typographic proportion, geometric structure, spatial hierarchy, and contrast relationships informed the system. These principles were tested and refined across digital and print applications to ensure clarity, consistency, usability, and long-term adaptability of the corporate identity.
Tantangan Desain: The primary challenge was translating abstract design principles into a clear and functional identity without relying on decorative trends. Balancing conceptual depth with practical usability required continuous refinement to ensure the system remained accessible to diverse audiences. Limited reliance on color and stylistic devices increased the need for precision in typography, composition, and structure throughout the design process.
Riset: Type of Research: Qualitative and marketing research. Research Objectives: To understand competitors and differentiation. Methodology: Competitor and audience analysis. Data Collection and Research Tools Used: Online research. Participants or Experiments: Internal evaluation. Results, Insights and Impacts: Identity gaps were identified. Effect of the Research in Real-Life Phenomena such as Business, Society and Design Itself: The outcome supports clearer brand positioning.
Inspirasi: The project was inspired by the concept of pi as a universal representation of continuity, balance, and precision. This reference informed a foundational approach to design that prioritizes fundamental visual elements such as point, line, and surface. A restrained palette of black, white, and grey was selected to reinforce clarity and neutrality. Together, these decisions express the studio’s core values of harmony, empathy, and creativity through a structured and adaptable visual system.
Durasi Proyek: The project was initiated in December 2023 in Mountain View, California, and completed in March 2024 over a four-month development period. The work encompassed concept development, visual system exploration, and refinement of the corporate identity across digital and printed applications.
Alur Operasi: The identity uses fundamental design elements to clearly communicate the brand story and values. By avoiding reliance on color, the design remains accessible and acceptable to a wide range of age groups and audiences. This approach emphasizes purpose and meaning over decoration, allowing the brand to communicate consistently across digital and printed contexts while maintaining clarity and recognition.