Identity Created by Consumer (ICC) Sistem Identitas Korporat dening Jone Aleksiunaite

Karya Identity Created by Consumer (ICC) Sistem Identitas Korporat dening Jone Aleksiunaite minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2013 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2013

Identity Created by Consumer (ICC) Sistem Identitas Korporat

dening Jone Aleksiunaite

Klien: Vilnius Academy of Arts

Pemenang A' Design Award Perunggu ing Kategori Grafis

19,346

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #27919

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Identity Created by Consumer (ICC) Sistem Identitas Korporat

Identitas Sing Digawe dening Konsumen minangka sistem identitas korporat sing dinamis, dikembangake kanggo museum seni modern. Sistem iki nggabungake bagean sing tetep lan bagean sing dinamis. Unsur visual dhasar lan set cetakan mbentuk bagean sing tetep. Bagean dinamis dibangun saka data sing digawe dening para pengunjung. Saben pengunjung ngasilake simbol pribadi lan gambar gerakan. Unsur-unsur iki banjur digunakake kanggo cinderamata, grafis gerak, lan logotype dinamis sing katon ing website lan layar digital. Materi visual digawe nganggo grafis vektor lan video sing wis direkam.

Pangakuan

Babagan A' Design Award Perunggu

Identity Created by Consumer (ICC) Sistem Identitas Korporat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Identity Created by Consumer (ICC) Sistem Identitas Korporat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Identity Created by Consumer (ICC) Sistem Identitas Korporat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Ukuran & Kemasan: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tag: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Teknologi Produksi: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Tantangan Desain: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Riset: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspirasi: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Durasi Proyek: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Alur Operasi: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Anggota Tim: Student Jone Aleksiunaite
Lecturer Marius Bartkus